I'm eating some sunflower seeds and was intrigued by the directions on the back of the packet. But more exciting than that was their ad campaign.

CONGRATULATIONS! YOU'RE A SEEDER!
Seeders are unique. They're cool, confident, independent, active, and hard working. They know that eating DAVID Sunflower Seeds makes what they do more enjoyable. Things are better with DAVID because they're a snack and an activity. Experience SNACKTIVITY.

Well, now that my self esteem has been lifted and I feel thoroughly brainwashed and stronger in my vocabulary skills, I'm going to go write a paper and snackercise...or something like that.